How can a UK-based service price this low?
Fair question — and the honest answer is not cheap labour. FirmBooks is 100% UK-based with UK-trained accountants on UK pay. We can charge less than a traditional in-house cost because we run on bespoke software we built in-house that removes most of the manual hours from each job. A UK accountant does the judgement and a full senior review on every deliverable — we just need far fewer hours per job than a traditional workflow.
In short: UK staff + UK standards + UK quality, with software replacing the data-entry hours instead of cheap overseas labour.